Company wants trademarks for new top level domain names. D3, a company that intends to apply for new top level domain names for various web3 communities, has filed internet-to-use U.S. trademark applications for .ape and .magic. The company has announced plans to apply for the .ape domain name in conjunction with Bored Ape Yacht Club. […]

Post link: D3 applies for .ape and .magic trademarks

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New gTLD consultancy D3 Global has inked a deal to apply for the .ape gTLD on behalf of the ApeCoin community.

The company said in a blog post that it will receive three million $APE — cryptocurrency coins currently worth about $5 million, according to Coinbase — in order to apply to ICANN for, operate and market .ape domains.

As it has with other clients, it will first launch *ape names that can only be used on the relevant blockchain to address crypto wallets and such. D3 uses an asterisk to differentiate blockchain names from real domains.

The deal came about after D3 submitted a proposal to the ApeCoin DAO. That’s a Decentralized Autonomous Organization that allows any ApeCoin holder to have a vote in the development of the ApeCoin ecosystem. They voted overwhelmingly in favor of D3’s proposal.

The DAO will receive 50% of gross revenue from *ape and .ape sales under the deal, but D3 says it will retain exclusive rights to .ape. Presumably this is because there’s no way in hell ICANN’s lawyers are going to allow it sign a registry contract with a DAO.

The business plan proposal is quite detailed for a public document, containing stuff like revenue projections that ICANN will redact from published gTLD applications. D3 reckons it could be turning over about $8 million with 90,000 registered .ape names by its fourth year.

“It’s simple, Ape Names are built by Apes, for Apes,” D3 said. As well as quite the most ludicrous quote I’ve used in a considerable while, it also happens to be Technically The Truth when said of any TLD, when you think about it.

But it’s actually a reference to the fact that a few of the D3 C-suite are owners of Bored Ape Yacht Club and Mutant Ape Yacht Club NFTs — those expensive little crypto chimp avatars that people sometimes use in their social media bios.

D3 CEO Fred Hsu apparently owns this ape picture, which is “worth” almost $37,000. Fellow co-founder Paul Stahura has a whole collection.

In other news, there’s still no cure for cancer.

The post D3 to get $5 million in crypto to apply for .ape gTLD first appeared on Domain Incite.